We are located in Liangshan County, Jining City, Shandong Province.
Shandong Province lies in eastern China.
Liangshan County is known as "China's Special-Purpose Vehicle Industry Base".
It is also "China's Largest Used Commercial Vehicle Trading Center".
Its core products include semi-trailers, auto parts and used commercial vehicles.
The local upstream and downstream industrial chain is complete. It covers upstream raw materials, local manufacturing factories and intermediate traders, forming a full-link industrial system.
It has also nurtured a large number of practitioners in short-video and live-stream sales.
There are many industrial participants, and the industrial ecosystem is mature and sound.
The local industry has adopted a model of separated production and sales functions.
Factories focus on production capacity.
The channel side, including new-media streamers and trading companies, is responsible for traffic acquisition and customer development.
The final circulation pattern is: source factories have weak direct sales capacity, while intermediate channels hold the dominant power in traffic.
There is an obvious information gap between supply and demand sides.
The product circulation chain is: Factories → New-media bloggers / platform streamers → Traders → Buyers (importers).
In China's characteristic industrial clusters, the industry is large in scale, with multiple circulation layers and a large number of industry participants.
As a result, it is hard to contact source factories directly.
The footage may be real.
But most claims of "owning factories and own products" are not true.
Many short-video bloggers only borrow factory premises for shooting.
They film running production lines and busy workers. They also shoot finished goods ready for delivery in warehouses, as well as the whole process of packing, loading and container stuffing.
These bloggers and streamers promote themselves as factory owners or factory employees, but most of them are actually intermediaries.
They only have cooperative relationships with factories.
Most of them are not real.
These so-called "source factories" are actually trading companies or foreign trade enterprises, which are middlemen.
They are better at image packaging, online promotion and marketing rhetoric.
That is why trading companies look more like "source factories" than actual factories.
Real source factories mainly focus on production.
They invest limited resources in sales, especially export business.
Factories are willing to cooperate with new-media streamers or trading companies for shooting, and provide relevant product materials.
As these partners can bring orders and sales volume, this is a win-win cooperation model.
(1) You can stay at local factories for a long time and gain an in-depth understanding of the local market.
(2) You can choose to cooperate with me. As your local partner in this industrial cluster, I will provide you with one-stop procurement services.
(1) I am a local resident. I am familiar with Liangshan's special-purpose vehicle industry and used commercial vehicle industry, and know all kinds of products and services in the industrial chain.
I am good at listening to customer needs, and can communicate with factories to adjust and improve products according to customer requirements.
(2) I do not run a manufacturing factory myself.
But my family, relatives, classmates and friends all work in the local industry.
Their businesses cover multiple fields: semi-trailer factories, auto parts factories, used truck refurbishment factories and more.
(3) Liangshan County is my hometown.
I grew up and have lived here since childhood.
I have a good knowledge of local culture, customs and business rules.
(4) Most importantly, I adhere to honesty and integrity, and pursue small profits but quick turnover.
I believe that a deal is not the end of cooperation, but the starting point of our next cooperation.